H&H CLASSICS WINS TOP MARKETING NOMINATION FOR RNLI-COLTON FERRARI CAMPAIGN WHICH RAISED £8.5M FOR THE LIFEBOAT CHARITY
H&H Classics have been nominated by the Chartered Institute of Marketing for its SME Marketing Campaign of the Year Award for the work the classic car auction house did on the Colton Classic Car Collection sold on behalf of the RNLI at IWM Duxford last year.
H&H Classics has been chosen as one of the top ten finalists from a list of thousands of entrants by the CIM which is one of the biggest marketing institutes in the world.
H&H Chairman, Simon Hope said: “A huge thank you and congratulations to everyone who contributed to the marketing and sale of the Colton Ferraris, which made a world record price which will pay for several new lifeboats for the RNLI. We won the right to sell the Ferraris against stiff opposition on the basis of our marketing expertise which this nomination once again spotlights.”
The classic sports cars were bequeathed to the Royal National Lifeboat Institution (RNLI) by millionaire businessman Richard Colton, who died last year aged 82. The two Ferraris were a 1960 Ferrari 250 GT short-wheelbase (SWB) Berlinetta chassis 1995 GT, of which just 167 were made with only 10 being supplied new to the UK market, and a 1967 Ferrari 275 GTB/4 chassis 10177 GT, thought by many to be the ultimate front-engined, Enzo-era Ferrari road car. They both exceeded expectations, the 1960 Ferrari 250 GT taking £6,600,000 and the 1967 Ferrari 275 GTB fetching £1,930,000.
Speaking after an auction at the Imperial War Museum Duxford, in Cambridgeshire, the RNLI's chief executive Paul Bossier said: "We are overwhelmed by the sale price of the two Ferraris, a legacy so generously gifted to our charity by car enthusiast Richard Colton.
"His legacy will help our volunteer crews carry out their lifesaving work around the coast. In line with Mr Colton's wishes, some of the money raised from the sale will go towards funding a new Shannon class lifeboat which will be named after his Mr Colton and his late wife, Richard and Caroline Colton."
Simon Hope, managing director of H&H Classics which ran the auction, said: "This is a dream result for us. We have worked relentlessly with the RNLI over the past few months, promoting the cars all over the world, to ensure that we honoured the memory of Richard Colton properly. The sale result, including a new world record price for a steel-bodied Ferrari 250GT SWB, vindicates that effort and we are more than proud to have been a part of a legacy that will help save lives in the future."
Mr Colton, a Northamptonshire businessman, had a distinguished career in footwear distribution and collected classic cars for 40 years.
What are the Awards?
CIM’s prestigious Marketing Excellence Awards were developed to recognise and reward brilliance in the field of marketing. Now entering its seventh year, these awards are a fantastic way to raise awareness of the creativity and originality delivered by marketers who are at the forefront of our profession, as well as recognise and celebrate the achievements of marketing teams and individuals alike.
H&H CLASSICS WINS TOP MARKETING NOMINATION FOR RNLI- COLTON FERRARI CAMPAIGN WHICH RAISED £8.5M FOR THE LIFEBOAT CHARITY
H&H Classics have been nominated by the Chartered Institute of Marketing for its SME Marketing Campaign of the Year Award for the work the classic car auction house did on the Colton Classic Car Collection sold on behalf of the RNLI at IWM Duxford last year.
H&H Classics has been chosen as one of the top ten finalists from a list of thousands of entrants by the CIM which is one of the biggest marketing institutes in the world.
H&H Chairman, Simon Hope said: “A huge thank you and congratulations to everyone who contributed to the marketing and sale of the Colton Ferraris, which made a world record price which will pay for several new lifeboats for the RNLI. We won the right to sell the Ferraris against stiff opposition on the basis of our marketing expertise which this nomination once again spotlights.”
The classic sports cars were bequeathed to the Royal National Lifeboat Institution (RNLI) by millionaire businessman Richard Colton, who died last year aged 82. The two Ferraris were a 1960 Ferrari 250 GT short-wheelbase (SWB) Berlinetta chassis 1995 GT, of which just 167 were made with only 10 being supplied new to the UK market, and a 1967 Ferrari 275 GTB/4 chassis 10177 GT, thought by many to be the ultimate front-engined, Enzo-era Ferrari road car. They both exceeded expectations, the 1960 Ferrari 250 GT taking £6,600,000 and the 1967 Ferrari 275 GTB fetching £1,930,000.
Speaking after an auction at the Imperial War Museum Duxford, in Cambridgeshire, the RNLI's chief executive Paul Bossier said: "We are overwhelmed by the sale price of the two Ferraris, a legacy so generously gifted to our charity by car enthusiast Richard Colton.
"His legacy will help our volunteer crews carry out their lifesaving work around the coast. In line with Mr Colton's wishes, some of the money raised from the sale will go towards funding a new Shannon class lifeboat which will be named after his Mr Colton and his late wife, Richard and Caroline Colton."
Simon Hope, managing director of H&H Classics which ran the auction, said: "This is a dream result for us. We have worked relentlessly with the RNLI over the past few months, promoting the cars all over the world, to ensure that we honoured the memory of Richard Colton properly. The sale result, including a new world record price for a steel-bodied Ferrari 250GT SWB, vindicates that effort and we are more than proud to have been a part of a legacy that will help save lives in the future."
Mr Colton, a Northamptonshire businessman, had a distinguished career in footwear distribution and collected classic cars for 40 years.
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